Remember the old Yellow Pages ads that said, “Let your fingers do the walking?” (Yes, I just aged myself.) The phrase was clever slogan meant to encourage consumers to shop by browsing the yellow phone book page listings for a product or service. In other words, let's allow your customers to do the talking so client and customers do the walking to your website or business to give you the business. So in this blog I'm going to talk about how customers testimonials are very effective to your marketing plan so read on and enjoy!
Preach What You Practice
In the modern era of marketing, I encourage you to embrace a similar-sounding phrase, “Let your customers do the talking.”
The success of your marketing plan can depends less on what you say and more on what other people say. Sure, words matter in marketing, but not necessarily your words. Instead, the words from happy customers carry a lot more weight.
When potential customers listen to you or read your marketing copy, they tend to view you as a salesman just trying to push product. In contrast, testimonials and endorsements from happy customers come across as peers giving advice that can be trusted.
If you’re skeptical and don’t think testimonials are important, then why is TripAdvisor, Yelp, Angie’s List, and Amazon customer reviews so popular? You’ve probably used at least one of these websites in the past month when deciding to buy a product or service. Millions of people visit these sites every day to read customer testimonials before making a purchase. If testimonials weren’t important to marketing, no one would visit these websites. The huge audiences these sites attract are proof that testimonials can positively sway a consumer’s mind.
Yet, most businesses, coaches, and non-profits view testimonials as unnecessary or a waste of time. Otherwise, you’d see them a lot more. Usually, you find a few customer comments or endorsements buried on an irrelevant web page or back of a brochure. Why do so many people and companies seem adverse to gathering testimonials?
Working with my consulting clients on this subject, I’ve heard all kinds of excuses, such as:
Ask at least one happy customer for a testimonial. Make it a priority this week. What are you afraid of? The worst thing that can happen is a hearing “no” or getting no response at all. The best thing that can happen is to hear energizing words from someone who loves your product. Testimonials not only help invigorate your marketing confidence, they act like a magnet to capture the interest of potential clients. The more your happy customers do the talking, the more potential clients will do the walking – to buy your product or service.
Do I practice what I preach? Every time. Check out my list of client testimonials.
What are you doing to get more testimonials for your business? Are you taking the time to ask for the testimonial as frequently as you ask for the business? When you take time to ask for the testimonial and make it part of your closeout session with your client or customer, you'll receive testimonials that will help you grow or change develop a sound marketing strategy that speaks to your potential customer and the end result they would receive from your product or service will get you business - every time. If you would like a complimentary business assessment of how you can start marketing for testimonials from past customers connect with me.
Remember...someone can talk highly of your business and services better than you ever can because it is coming from a customer experience. Thanks for reading, apply this strategy to your business and I look forward to hearing your results. Thanks again and I look forward to connecting with you soon.
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