Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number!
With the success direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your success. Telemarketing is best for high priced, high margin products/services.
Here are the key steps to putting together a highly effective direct mail marketing program:
“When selling by telephone, you have approximately thirty seconds to convince the customer to listen to you. You need an opening statement that captures their attention, conveys who you are, what you want and why the prospect should listen.” Jay Abraham
It’s easy to see how direct mail marketing and telemarketing can positively affect your business by bringing in new customers and increasing the level of awareness about your products, services and company branding.
My complimentary business assessment gives you the resources and tools you need to work through these processes and put together the best marketing plan you can. Connect and let's talk about your business and the direction of your marketing. I promise to increase your leads and sales WITHOUT you spending extra marketing dollars.
Today I’d like to talk about how to turn prospects into customers and retain them for future marketing.
While, your marketing is doing its job, you need to be working on turning those prospects into customers. There are a few key ways to draw them in and seal the deal. You need to be:
However, this can still occur. There are two ways to deal with this:
There are number of other ways to turn a prospect into a customer:
“By making it inviting, easy, informative, non-threatening, educational, inspiring and fun to do business with you, you’ll loft your company above the competition.” Jay Abraham
Need help with figuring out the best strategy for converting prospects into customers? Our complimentary business assessment gives you exclusive access to the STRETCHYOURSELF resources and tools, along with information from some of the greatest marketing minds on Earth.
Thanks, and I look forward to connecting with you!
There are 5 major components to good advertising copy: (The order of these is essential to success)
Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.
Let’s take a minute to talk about each of these components:
I look forward to connecting with you.
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