Which would you rather be in your business: Efficient or Effective? If you're like most people, your gut-level response is BOTH of course! And you can be. But.... have you ever stopped to think which one needs to come first? Steven Covey in Seven Habits of Highly Effective People said:

It's incredibly easy to get caught up in an activity trap, in the busy-ness of life, to work harder and harder at efficiently climbing the ladder of success only to discover it's leaning against the wrong wall. It is possible to be busy - very busy - with being very effective"

This is especially true when it comes to marketing. When your busy working on your business most people often make the mistake of "doing something, even if it's wrong", mistaking activity for effectiveness. It's easy to do in the real-time world of social media where everyone is looking for instant gratification in the technology world we live in. They get busy placing adds, buying lead lists, building a web presence, sending out mailers, attending networking events, creating brochures, and so forth. In other words, they get busy doing something and in this blog I'm going to talk about how to be efficient and effective while using both strategic and tactical marketing to your advantage so read on and enjoy!

There is great power in taking ACTION and being CONSISTENT. One of the things I have learned is that you have to expect the unexpected. So many of us have long-term plans, but life happens and we keep taking action toward those plans and being consistent to make those plans into reality. Yes, planning is important. Remember that this day will never come again and your actions and consistency in the remaining hours of this day could move your life in a whole new direction, so in this blog we are going to talk about taking action and being consistent, so read on and enjoy, but most importantly, take notes and apply.