Remember the old Yellow Pages ads that said, “Let your fingers do the walking?” (Yes, I just aged myself.) The phrase was clever slogan meant to encourage consumers to shop by browsing the yellow phone book page listings for a product or service. In other words, let's allow your customers to do the talking so client and customers do the walking to your website or business to give you the business. So in this blog I'm going to talk about how customers testimonials are very effective to your marketing plan so read on and enjoy!
Which would you rather be in your business: Efficient or Effective? If you're like most people, your gut-level response is BOTH of course! And you can be. But.... have you ever stopped to think which one needs to come first? Steven Covey in Seven Habits of Highly Effective People said:
It's incredibly easy to get caught up in an activity trap, in the busy-ness of life, to work harder and harder at efficiently climbing the ladder of success only to discover it's leaning against the wrong wall. It is possible to be busy - very busy - with being very effective"
This is especially true when it comes to marketing. When your busy working on your business most people often make the mistake of "doing something, even if it's wrong", mistaking activity for effectiveness. It's easy to do in the real-time world of social media where everyone is looking for instant gratification in the technology world we live in. They get busy placing adds, buying lead lists, building a web presence, sending out mailers, attending networking events, creating brochures, and so forth. In other words, they get busy doing something and in this blog I'm going to talk about how to be efficient and effective while using both strategic and tactical marketing to your advantage so read on and enjoy!
In the world of marketing, controversy and contrarianism are often used to gain an audience’s attention or generate media exposure. Many people confuse these two methods as being the same thing. Yet, there is a marked difference between being controversial and being contrarian. And in this blog, I'm going to discuss the differences based on the current issue that has created headlines and a firestorm of emotions from people all across the country. So ready on and enjoy!
In this blog, we'll be talking about the The Rule of 1% to increase your ultimate customer experience. But, before you can do this there are two things you must strive for excellence in or it will never work. If don't correctly, you experience a huge increase in business over time so read on and enjoy!
In our blog this week we’ll take a look at how the BIG DAWGS of industry wine, dine and otherwise persuade prospects.
Most of successful professionals use a series of information based ads that build emotion and a call to action. These are much more effective than a standard company branding advertisements. The same principles that go into putting together a high impact (and, often, high priced) ad campaign can be adapted to fit your needs with similar results.
Here are some ways to put together and execute a professional, effective ad campaign:
There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising.
The key to public relations lie in:
Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more are all equally powerful. Online marketing is just as, if not more, important as conventional media.
Here are the steps to get noticed by the media:
Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number!
With the success direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your success. Telemarketing is best for high priced, high margin products/services.
Here are the key steps to putting together a highly effective direct mail marketing program:
“When selling by telephone, you have approximately thirty seconds to convince the customer to listen to you. You need an opening statement that captures their attention, conveys who you are, what you want and why the prospect should listen.” Jay Abraham
It’s easy to see how direct mail marketing and telemarketing can positively affect your business by bringing in new customers and increasing the level of awareness about your products, services and company branding.
My complimentary business assessment gives you the resources and tools you need to work through these processes and put together the best marketing plan you can. Connect and let's talk about your business and the direction of your marketing. I promise to increase your leads and sales WITHOUT you spending extra marketing dollars.
There are 5 major components to good advertising copy: (The order of these is essential to success)
Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.
Let’s take a minute to talk about each of these components:
I look forward to connecting with you.
Direct response marketing is a marketing that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.
So, what does direct response marketing look like? Well, it comes in many forms, including:
Some of the advantages of direct marketing are:
These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.
“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” Jay Abraham
Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not.
Our complimentary business assessment can help you put together a great direct response marketing plan and get you on your way to heightened success. Call or email and let's get started STRETCHING your business to levels you want to achieve
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