In my last business post (Shh...I have a secret 27 Jul 2015) I talked about the first secret to building a solid customer service plan and how to decide what your vision is.
In today's blog I'm going to talk about the second secret to turn your satisfied customers to raving fans. You must know what your customers want. Know who your customers are and you will know better how to serve them. Demographics are really important here. An upper-class woman in her 30’s is going to have completely different expectations than a working class man in his 50’s. So read on and enjoy!
In the The Corporate Puzzle post we talked about the first three of the 7 specific areas you need to consider if you decide to franchise your business. In the franchise prototype process there are seven areas that you need to be clear and definite. Here are all seven again:
Today I'd like to talk about the three keys to business development and how you can put the right bricks in place to build a solid foundation. There are three main areas of business development:
The biggest area of turn-key businesses is franchises. There is franchise for ever industry in the world and they are fairly easy to acquire and come with practically a pop out of the box pre-assembled system. McDonald’s is a prime example. In fact, a $40 billion, 28,707 strong example.
There are a few things we are going to talk about:
In this week's blog I'm going to talk about the life cycle of a business and how to get the most out of each cycle while also extended the lifespan of your business. The four different stages of a business life cycle are:
In today's blog I'd like to talk about the different types of support staff you need and what makes them so important. There are essentially three key roles that need to be filled to properly set your business up for success:
In our blog this week we’ll take a look at how the BIG DAWGS of industry wine, dine and otherwise persuade prospects.
Most of successful professionals use a series of information based ads that build emotion and a call to action. These are much more effective than a standard company branding advertisements. The same principles that go into putting together a high impact (and, often, high priced) ad campaign can be adapted to fit your needs with similar results.
Here are some ways to put together and execute a professional, effective ad campaign:
There are three key areas of public relations you can use to boost your advertising results ten-fold over your paid advertising.
The key to public relations lie in:
Public relations include all that is the media. Don’t limit yourself. The attention of newspapers, television, radio, magazines, bloggers, ezines and more are all equally powerful. Online marketing is just as, if not more, important as conventional media.
Here are the steps to get noticed by the media:
Today you’ll learn how to use direct mail marketing and, yes, telemarketing to your full advantage. I know, the word “telemarketing” might as well be four letters, but there is a way to help customers feel like they are getting personal attention and keep them from blocking your number!
With the success direct mail marketing has had and the availability of computers, these can be used as a powerful marketing tool for your success. Telemarketing is best for high priced, high margin products/services.
Here are the key steps to putting together a highly effective direct mail marketing program:
“When selling by telephone, you have approximately thirty seconds to convince the customer to listen to you. You need an opening statement that captures their attention, conveys who you are, what you want and why the prospect should listen.” Jay Abraham
It’s easy to see how direct mail marketing and telemarketing can positively affect your business by bringing in new customers and increasing the level of awareness about your products, services and company branding.
My complimentary business assessment gives you the resources and tools you need to work through these processes and put together the best marketing plan you can. Connect and let's talk about your business and the direction of your marketing. I promise to increase your leads and sales WITHOUT you spending extra marketing dollars.
There are 5 major components to good advertising copy: (The order of these is essential to success)
Advertising is sales in print. So, you need to think about the unique benefits your products/services offer and showcase that in a persuasive way. You need to emphasize results, not features.
Let’s take a minute to talk about each of these components:
I look forward to connecting with you.
Today I’d like to teach you about the three most important start up marketing tools you need to get and keep new customers.
None of these will work if you don’t have a quality product/service to back you up!
Here are the key steps for putting together your start-up marketing tools:
“Marketing and innovation produce results; all the rest are costs” Peter Drucker, management consultant
Here’s another one I love from an icon:
“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.” Henry Ford, Founder of Ford Motor Company
This lesson has offered you the tools to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way. The tools offered in my complimentary business consultation offer these very same things
Today you’re going to learn how to find a target market of potential customers so you aren't wasting precious resources on blitz marketing. So, the two questions you have to ask yourself are:
Once you figure this out you will know who is more predisposed to purchase your products/services. Then, you find other businesses with the same customer base who you can create a strategic partnership with and customer share. Come up with an incentive and great arrangement to encourage both of your customer bases to shop at both of your stores.
The basic concept is this:
So, here’s your step-by-step process:
If you need help working through this process, ask for a FREE business assessment and consultation to help move your business in the positive direction with the most comprehensive system of marketing tools and resources.
Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new customers, but you NEED to spend a good chunk of your time retaining current and former customers. These are people you already know to be a good sales potential…they've already bought from you!
Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.
Here are a couple of key elements to use to retain your current customers:
Stop wasting all your time on new prospects while your current customers fall by the wayside!
As Jay Abraham says, “Your best prospects are your existing customers. If you’ve been putting all your marketing efforts into acquiring new customers, stop and diverts some of your resources into reselling, upselling, cross-selling to those same customers. In every ways possible – through package inserts, regular mailings, special offers – stay in touch with those customers and get them used to buying from you.”
So, there it is! Remember, my FREE business marketing consultation can help you put together the resources and tools to do exactly that. I can help you educate your customers and you can watch the benefits pay offer many-fold.
We live in a society where controversy sells. Know don’t misunderstand me, I just want you to think for a moment. Just think about Miley Cyrus and her recent ridiculous marketing antics. Our society loves juicy news, shocking revelations, and scandalous topics.
Most of the biggest TV programs that are on TV right now is based off of mocking established traditions. SCANDAL to name a few has start followings, viewing sessions, and have trended consistently on social media sites for a while now. Some of the biggest products and TV programs in the world are predicated on mocking established traditions and social values. For example, you might remember the old MTV reality show, "Jersey Shore," created a firestorm of attention, because so many people were intrigued by the controversy they generated. Some controversies even fuel religious and political groups to publicly make an outcry about the situations and what to do to ban them from programming and organizations.
I say all of this to ask a question. And that is; If controversy works so well, does it deserve a place in YOUR marketing plan with your business or brand? No, because there's a better option. Controversy just for the sake of shock value usually produces a detrimental side effect. You may get a lot of attention in the short run, but in the long run you may end up sacrificing your reputation. Remember, marketing is not a sprint, but a marathon and you don’t want to lose the integrity of your brand with the public because it’s very hard to get it back. Instead here is a better alternative to use before putting your name or brand on the line: Be contrarian, rather than controversial. There's a big difference between the two.
You see, controversy is usually based on a self-centered motive to gain attention to yourself. In contrast, a contrarian approach usually centers on helping other people by challenging and STRETCHING the way they think. You attempt to benefit others by stretching them beyond the status quo and offering an unexpected set of ideas. You know you're being contrarian in an effective manner when people respond, "Hmm, I've never heard that before...I haven't thought about it like that...I'll have to give what you said some more thought, creating conversation and engaging your clients, customers, and fans with a different way of thinking and opening them to seeing something in a different like.
Now I know you may think, Ron! These marketing tactics are the same! They may appear the same in the way they stir and rouse people’s emotions. But the difference is between helping yourself and helping others. Controversy leaves a negative taste in everyone’s mouth because it’s almost like your begging for attention, like standing in the middle of rush hour traffic in your birthday suit with a sign saying LOOK AT ME! LOOK AT ME! In contrast, contrarianism tends to leave a positive feeling with everyone, because people love people who consider their best interests to heart.
Leave controversy to the businesses and brands that are here today and gone tomorrow. Take a long term view by being a contrarian and create a long standing relationships with your audience that values and respects you today and years from now.
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