STRETCHYOURSELF
  • Transform Your Life
    • STRETCHYOURSELF CHALLENGE
    • Career Coaching
  • ASK RON ANYTHING
    • Client Success
  • SPEAKING
    • SPEAKING TOPICS
  • WHY BOOK RON?
  • STORE
  • BLOG
    • Free.99 Resources >
      • Newsletter & Video Archive
  • Contact Us

 

You Turn Me Right 'Round Baby, Right 'Round

5/20/2015

Comments

 
Picture
The biggest area of turn-key businesses is franchises. There is franchise for ever industry in the world and they are fairly easy to acquire and come with practically a pop out of the box pre-assembled system. McDonald’s is a prime example. In fact, a $40 billion, 28,707 strong example. 

There are a few things we are going to talk about:
  • Business Format Franchise
  • The Franchise Prototype
  • Franchise Prototype Standards


Business Format Franchise
The business format franchise came from an earlier model call the “trade name” franchise. The big change was in the rights. During the “trade name” days the franchise owner only had marketing right’s, now franchise owners have owning rights to the entire business including systems. This has allowed for a shift in focus to go from the quality and name recognition of the products carrying the business to sales techniques that carry the business.

The Franchise Prototype
It was really the franchise prototypes that allowed for the changes to be made that help today’s franchises really shine with the techniques developed by the owners instead of the corporation. This can make a significant difference in the success of the franchise as the owner can custom tailor their marketing and promotions to the direct needs of their local target customers.

Franchise Prototype Standards
Now, the above being said, no one in their right mind would purchase a franchise if the parent company didn’t have a solid plan of action set up to ensure the prospective success of the business. So, there are a few standards that are put into place that helps jump start the process of opening a successful franchise.
  1. Build model of prospective customers/clients, suppliers, creditors and employees who will consistently offer high quality work.
  2. Build a user-friendly model that can be used by individuals of any skill set.
  3. Build a defect-free model.
  4. Build a model with Operations Manuals.
  5. Build a model that will provide guaranteed, consistent results.
  6. Build a model that encompasses the same branding in color, dress and facilities codes.

These are all ways the parent corporation makes sure their brand stays the same and in the front of the minds of customers. When you are purchasing a widely-known brand you will attract customers just for being you. 

If you are considering purchasing a franchise, let's talk by doing a complimentary business assessment and let's talk about your various options and how your business can during the session.  

Thanks and look forward to speaking with you. 
Comments
    Picture

    Purchase STRETCHYOURSELF


    CONNECT with the STRETCHYOURSELF Community and get INSPIRED with some of the best material, webinars, and workshops to bring the value you deserve in your relationships in business and life! 
    SY COMMUNITY
    Listen to Audios from STRETCHYOURSELF
    Picture

    Picture
    Contributing Writer for the STRETCHYOURSELF Community
    Picture
    Contributing Writer
    Picture
    Contributing Writer

    Archives

    April 2019
    October 2018
    November 2017
    October 2017
    September 2017
    May 2017
    April 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    July 2016
    June 2016
    May 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014


    Categories

    All
    Branding Brand
    Business Development
    Business Growth
    Business Planning
    Client Management
    Customer Relationships
    Marketing
    Personal Development
    Relationship
    Ron Broussard
    Sales Management
    Strategic Brand Management
    Strategic Marketing
    Stretchyourself
    Stretch Yourself Business Academy

    RSS Feed

    Ron Broussard

    Promote Your Page Too
    View my profile on LinkedIn
    What's standing between you and success?

our services

Consulting
Coaching
Speaking

Entheos Consulting Group, LLC

About Us
Contact US
Our Blog
Site Map & Privacy Policy
Picture
Copyright   2018 Entheos Consulting Group       (678) 743 1861       info@stretchyourself.org
  • Transform Your Life
    • STRETCHYOURSELF CHALLENGE
    • Career Coaching
  • ASK RON ANYTHING
    • Client Success
  • SPEAKING
    • SPEAKING TOPICS
  • WHY BOOK RON?
  • STORE
  • BLOG
    • Free.99 Resources >
      • Newsletter & Video Archive
  • Contact Us