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WHAT DO I NEED TO DO TO transform MY BUSINESS?
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WHAT ARE THE BEST BUSINESS GROWTH STRATEGIES?

If you’re trying to grow your business, chances are you’ve thought about making a business plan. Or maybe you already have one… on the back of a napkin. Somewhere. Or maybe you’ve read up on business growth strategies but don’t know how they apply to your field. Others create a great-looking business plan, but when they go to execute the steps, nothing seems to work.

Does this mean that you should just not try and make a forward-looking document for your business? Of course not. But instead of thinking that your business plan is concrete and nothing can be changed, think about your business plan as a map can grow and change as your business grows.  Like a map your business plan may take different routes of growth, but the destination remains the same.  More flexible, looking at your business plan as a map can help you understand not only where you are today, but where you’re trying to go. The result: business growth and clear vision.

JUST WHAT IS A BUSINESS ANYWAY?

Let’s clear the air with some terms. A business’s aim is to create a sustainable system that allows you to consistently increase the quality of your life and the lives of the people you serve. Ultimately a business can mean freedom and fulfillment. The challenge? Most people get caught up in the vehicle instead of the outcome. If your business is organized around meeting your needs, not your customers’, then you have a job, not a business.

UNDERSTANDING YOUR BUSINESS

What business are you in?

This question might seem obvious, but drill down a bit deeper.  Most people in business say that it is their passion, but let's peel the onion down a couple of layers.   For example, what business is Starbucks in? You might say coffee. But ask Starbucks CEO Howard Schultz and you’ll likely get the story of his trip to Italy. There he saw people eagerly meeting in cafes before and after work. The promise of a transitional meeting place between home and work was the seed that grew into Starbucks. He knew his business was about creating an customer experience – one that’s consistent worldwide – not just delivering coffee.
What business are you really in? How’s business?
If you understand what your business really is, you can anticipate changes in the market. You’ll see the possible opportunities and threats that you otherwise might overlook.

As an example, think about the recent major business like Circuit City's closings. If Circuit City's had understood that their business was creating a customer experience that brought a variety of technology to the customer and that experience included the convenience of buying their products and services online, it’s likely they could have prevented the sharp decline of sales that ended in them going bankrupt and the closings of their doors. Knowing what business you’re really in means having a deep and thorough understanding of your customer and the value they gain from you.

YOUR ORIGIN STORY

Why did you originally get into this business? 
Why are you in it now? What do you need to get from this business in long term? These questions help you see where you started and where you want to ultimately go. You’re well on your way to situating yourself accurately on your business map.

Who are you?
Who do you have now as part of your team? Who do you need to grow if you are starting out? Who should you get rid of? Take stock of the assets you have, the assets you lack and what’s holding you back. Again, no business growth strategies work without a full, accurate picture of your current position. The answers might surprise you.
​Who is your current client?
This question gets to the heart of your business. Ron talks about creating “raving fans”; these are clients that stick with you instead of customers that will leave once you’ve satisfied them. Think too about who your client needs to be. What does your client need? What is your client going to need? These answers will help you map out the future of your business for maximum growth.
Click here to download a Business Assessment 
Download a Business Plan Assessment
 WHERE ARE YOU GOING?

With all the answers you’ve gotten, you can now evaluate where you are. How do you compare to your competitors? Given all that you know, think about where you stand in the grander scheme of things. Are you in an aging industry and need to get out? Are you the clear incumbent? Charting completely new territory?

No matter where you are, you have two choices. You can grow or you can die. If you’re not growing, you’re dying. It’s easy to say “I want to grow my business.” But how? Go seven levels deep on your how.

If your why is strong enough, your how will come. And good news – you just laid out your why. You’ve just figured out what business you’re really in and why, what your clients need and why. So now it’s time to figure out the how of business growth, the key to business growth strategies.

WHAT MAKES A BUSINESS GROW? HOW TO GROW MY BUSINESS?

The core of all successful business growth strategies? Adding value.

Seriously, it’s really that simple. Once you understand how to consistently offer more value than anyone else in your market, you’re in a better position to identify where you are now. You’ll also clearly see what it will take to get to where you want to be. You’ll have more certainty about what your business needs to grow now, and you’ll be better able to steer your organization in accordance with that vision.

Most important, you’ll understand what business you need to be in to become the dominant force in your market.

READY TO TRANSFORM YOUR BUSINESS?

DISCOVER HOW TO TAKE YOUR BUSINESS GROWTH TO THE NEXT LEVEL BY SCHEDULING A COMPLIMENTARY BUSINESS BREAKTHROUGH SESSION 
Trying to achieve your company’s objectives OR the goals you have in life can feel lonely and overwhelming.   Don’t go it alone. Imagine having a certified transformational coach/ business consultant in your corner who works with you with proven results, answers questions with clarity, and provides constant encouragement.
 
The results for having a business consultant or coach in your business:
  • 53% of businesses had an increase in productivity
  • 39% of businesses had an increase in customer service satisfaction
  • 32% of businesses had a better customer retention rate
  • 23% of businesses found a significant reduction in overhead costs
  • 22% of businesses increased their bottom line profits​
                     The only question now is what are the benefits of NOT using a business coach?  The answer: none.
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Terms & Conditions
100% satisfaction guaranteed. 
If you’re not satisfied after 30 days, your fee is refunded minus used sessions.
A 3-month minimum is required to join. 
Payment is monthly via credit card.
A 5% discount is available for 6-month prepay, and 10% discount for 12-month prepay.

Did you know?...

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Did You Know That Your Coaching Fee May Be Tax Deductible? 
In the U.S.A., expenses of continuing education undertaken to maintain and improve business and professional skills may be tax-deductible. (Treas. Reg. 1-162-5. Coughlin vs. Commissioner, 203F 2d 307.) Your tax consultant can provide you with further information.  If your coaching supports your business or your career, then your fees may be tax deductible.  Check with your tax advisor.  On request, a monthly invoice can be supplied.